This plan was designed to help marketers get the best quality advertising at the lowest possible cost. In fact your advertising renews consistently as you refer more people. It will work as a passive plan but is much better if you are active.
Ad packs are just $5 each and with 5 sales both you and your sponsor earn up to $5 each and you also receive an additional ad pack and a new position in the payline. You also get a position in phase 2 and another 2 ad packs for your phase 2 entry.
There is avideo below that explains it in more detail, but the bottom line is that just a $5 purchase can provide you with ads for life plus a handy income.